hello! I'm katie and I CREATE

A decade of design experience, a passion for storytelling, and the talent to reheat my coffee for the third time - all while keeping up with my three little adventurers.

my story

Empathy-led design

Back in my early days as a junior designer, my career took off at a brand and web design agency, surrounded by a world of creative talent. I stayed with that same place for the entirety of my agency career moving into leadership roles, which felt a bit like being a unicorn in the design world. It took me some time to realize that my career path wasn't a misstep; it was the very essence of my success.

Along my journey, I have discovered how to define success for myself. For me, it comes in various forms: leading small yet powerful creative teams, implementing policies that prioritize people, fostering personal growth, launching over 60+ websites, and celebrating client achievements.

Years ago I participated in one of those company wide activities that tell you what your strengths are. Everyone around me was getting words like activator, developer, analytical, ideation…

My top strength - empathy.

At first, I had no idea what to make of it, it felt like a strength that didn’t apply to my daily design work.

But as time rolled on, it began to click. Empathy wasn't just an asset that applied to my life outside of work; it made the way I approach design stronger.

Empathy is what dials up the user experience, sparks engagement, and turns design challenges into solutions. It's the stuff that not only shapes brands but crafts their reputation and fosters rock-solid community. It connects people with people.

So, empathy became the foundation of my work, the driving force behind heart-centered design. It became the thread that connects deeply, the ink that writes stories, and the force that weaves lasting relationships.

It isn’t just a design principle; it is the special magic that makes brands truly shine.

It's this path, with all its quirks and charm, that  fuels my desire to work one on one with small businesses, individuals and mission-driven organizations with empathy-driven design.

who I've partnered with

Luxury Travel Agencies
Wedding Planners & Photographers
Counselors & Mental Health Professionals
Interior Designers
Professional Coaches
E-Commerce Brands
Restaurants & Retail

quirks + Joys

Genuine connections thrive on the beauty of sharing. It's about cherishing the real, messy, and wonderfully human parts of life – quirks & joys.

When we partner up, it starts like chatting with a friend over coffee. So, let me share a bit about me, and I can't wait to hear about you!

I'm an early bird. You'll catch me embracing the early morning, chasing the sunrise with brisk walks, or sweating it out with my neighborhood fitness group.

You can always find me with an audiobook in one ear and a Kindle in hand. Want to compare Goodreads lists?

I'm an unapologetic homebody, the master of creating cozy nooks. Candles, plush blankets, and throw pillows galore. Working from home? The dream.

I'm a mom to three amazing kiddos who keep me on my toes. It's like a daily circus, and I wouldn't have it any other way.

I'm all ears - audiobooks, podcasts, and a soft spot for folksy, soul-filled tunes. Think Hozier, Leon Bridges, NeedtoBreathe, Jervis Campbell, and Nathaniel Rateliff.

I love the great outdoors, but let's be honest, it's a strictly October to April affair. Texas summers - you're on your own.

My heart belongs to the beach, but those majestic mountains also calm my soul like nowhere else.

Spicy margaritas are the only way to go.

I believe in sharing my God-given talents and give all glory to Him.