Sometimes you just need a second set of eyes on your business — someone who can tell you what’s actually working, what’s not, and what to focus on next. That’s what The Brand Edit does.
It’s a friendly, strategic gut check for your presence online. I’ll review your website, Instagram, and email marketing, then walk you through what’s aligned, what’s holding you back, and how to tighten things up.
The CEO mom who feels her online presence isn’t reflecting her expertise. You don’t know if you need a full rebrand right now but you need experts eyes on your brand.
A strategic audit that pinpoints what’s working, what’s holding you back, and where to focus for the biggest return.The CEO mom who feels her online presence isn’t reflecting her expertise. You don’t know if you need a full rebrand right now but you need experts eyes on your brand.
You’ll walk away with a prioritized roadmap, clear direction on what matters now and what can wait, and the confidence to move forward without second-guessing.A strategic audit that pinpoints what’s working, what’s holding you back, and where to focus for the biggest return.


This one’s for when your to-do list is packed with design tasks that keep getting bumped for “later.” The Creative Edit clears that list in just one week.
We’ll kick off Monday, prioritize what matters most, and by Friday, your designs are done, polished, and ready to use — no months-long project timeline required.
The CEO mom in a season of growth who needs polished assets now — sales pages, pitch decks, email templates, or refreshed visuals — without waiting months to get them done.
A focused one-week sprint that clears months of to-do’s off your plate in just five days.
You’ll walk away with ready-to-use assets that support your next big move, the relief of knowing your brand can keep pace with your business, and the freedom to focus on growth instead of lingering design tasks.
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If you’ve been growing through referrals but know it’s time for your presence to match your level of expertise, this is it. The Debut Edit pairs a full brand identity with a five-page website that finally does the heavy lifting for you.
You’ll walk away with a clean, colorful, strategic setup that makes showing up online feel effortless.
The entrepreneur who’s ready to move past word-of-mouth and show up with a professional presence that matches the quality of her work.
A complete brand identity and streamlined 5-page website — everything you need to confidently launch without overcomplicating your setup.
You’ll walk away with an identity that communicates credibility from the first glance, a polished site that makes showing up easier, and the foundational tools to attract and book clients with clarity.


You’ve built something powerful, and now it’s time for your brand to stretch with you. The Expansion Edit is for women scaling into bigger opportunities — courses, speaking, collaborations — and wanting every piece of their presence to feel cohesive and high-end.
It’s everything in The Debut Edit, plus the systems, assets, and long-term structure that make your next phase easier.
The woman moving into her next era of business — scaling beyond 1:1 services into courses, speaking, or bigger collaborations — who needs a brand system that fully supports her growth and visibility.
An extended identity and website paired with the relaunch essentials that make every touchpoint, from inbox to Instagram, feel elevated and consistent.
You’ll walk away with a cohesive presence across web, email, and social, a full brand system built to grow with you, and the confidence to pursue bigger opportunities with ease.

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Don't just take it from me, see how my clients felt after working together.
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Your brand should inspire you first—because when you feel confident, your audience will too.
Branding isn’t just about how others see you—it’s about how you feel when you show up. A brand that reflects your values, personality, and vision does more than make your business look good—it simplifies your decisions, energizes your marketing, and makes your goals feel within reach.
The best solutions start with conversations. Our kick-off chat will get to the heart of what you do, who you want to attract, and how we can get your there. Afterwards I will work to establish your brand's foundation in which all visual design decisions will be made from.
Once the brand foundation is approved, I spend time exploring visual identity directions. I narrow it down to a direction that will serve you best. I will share this in a formal presentation that shows the brand identity in full context. If you are a website client, content will cultivated during the brand exploration phase so that we can begin wireframing, designing and developing your website.
All final files are delivered along with a comprehensive brand guide to help you with brand execution moving forward. We launch your brand into the world and I cheer you on as you start to reap the benefits of a brand and website that feels like you.
Let's dive into some of the questions you might have about my services and how we can work together.
This depends on the package you choose, your goals, and my availability. Timelines for all the ways we can work together can be found in the services guide.
The goal is never to rush but to focus on a process that balances efficiency with thoughtfulness. This ensures we create a brand and website that doesn’t just look good but works hard for your business—and gives you the clarity to confidently move forward.
My average waitlist for brand + web is about three months, so the earlier you reach out, the better. Once you’re on the schedule, you’ll get a prep worksheet to start gathering inspiration and organizing content before kickoff. The Creative Edit VIP Intensives usually have quicker availability.
A logo is one piece of a much bigger picture. Your brand story isn’t just told through your logo—it’s reflected in the fonts, colors, and visuals you choose and how it all comes together consistently.
I believe the best investment you can make is in holistic branding that tells the full story of your business. That’s why I don’t offer standalone logos but instead focus on creating a cohesive brand identity that supports your goals and simplifies decision-making.
My clients often see booked services coming in more consistently, the ability to raise their prices with confidence, and a brand presence that makes showing up in their marketing feel easier. A strategic brand is more than a logo or a polished website — it’s the foundation that makes decisions clearer and showing up as the face of your business feel natural.
Yes! Every website I design is built with foundational SEO best practices—mobile optimization, clean site structure, and thoughtful design that improves user experience.
For more advanced SEO, like deep keyword research or content strategy, I recommend working with a specialist. Pairing professional design with SEO expertise ensures your site not only looks incredible but works just as hard to attract and convert your audience.
For more information on Webflow's SEO practices read this article.
Yes — all larger projects include flexible 4- or 6-month payment options. I believe in making this investment manageable while still keeping your momentum moving forward.
Start dates depend on my current availability and the package you choose. My typical lead time is 4-6 weeks. While you’re waiting, many clients use this time to update brand photography, gather client testimonials, or prep website content—so you’re ready to hit the ground running.
If you have a more urgent need, let me know. In some cases, I can accommodate earlier timelines if it’s the right fit.
I design primarily on Webflow and Squarespace — two powerful, flexible platforms that give you design freedom and the ability to make updates without needing a developer. Together, we’ll choose the best fit for your goals.
Because your business is already working, but your presence should be working for you too. The sooner you’re on the calendar, the sooner you can step into opportunities that match the expertise you already have.
Because I get what it means to run a business in the thick of motherhood — and I pair that lived experience with over a decade of agency expertise. I know that when you build a brand around your actual life, it doesn’t dilute your credibility, it amplifies it. Color, personality, and presence give you the confidence to show up fully, and that confidence is what makes your expertise undeniable. That’s the work I do.
I'm always up for to chat through your questions to see if we are the dream team.