Let's turn 'Hey There' to 'Where have you been all my life?!'

Colorfully simple design for brands that dance between bold ambitions and motherhood—and the women who are ready for more.

The Brand Edit

When you’re not sure if you need a full rebrand, but you know something’s off.

Sometimes you just need a second set of eyes on your business — someone who can tell you what’s actually working, what’s not, and what to focus on next. That’s what The Brand Edit does.

It’s a friendly, strategic gut check for your presence online. I’ll review your website, Instagram, and email marketing, then walk you through what’s aligned, what’s holding you back, and how to tighten things up.

Timeline:
1 Week
Who it's for:

The CEO mom who feels her online presence isn’t reflecting her expertise. You don’t know if you need a full rebrand right now but you need experts eyes on your brand.

What it is:

A strategic audit that pinpoints what’s working, what’s holding you back, and where to focus for the biggest return.The CEO mom who feels her online presence isn’t reflecting her expertise. You don’t know if you need a full rebrand right now but you need experts eyes on your brand.

What you get:

You’ll walk away with a prioritized roadmap, clear direction on what matters now and what can wait, and the confidence to move forward without second-guessing.A strategic audit that pinpoints what’s working, what’s holding you back, and where to focus for the biggest return.

The Creative Edit

A design sprint for the business owner who needs things done yesterday.

This one’s for when your to-do list is packed with design tasks that keep getting bumped for “later.” The Creative Edit clears that list in just one week.

We’ll kick off Monday, prioritize what matters most, and by Friday, your designs are done, polished, and ready to use — no months-long project timeline required.

Timeline:
4 day sprint
Who it's for:

The CEO mom in a season of growth who needs polished assets now — sales pages, pitch decks, email templates, or refreshed visuals — without waiting months to get them done.

What it is:

A focused one-week sprint that clears months of to-do’s off your plate in just five days.

What you get:

You’ll walk away with ready-to-use assets that support your next big move, the relief of knowing your brand can keep pace with your business, and the freedom to focus on growth instead of lingering design tasks.

The Debut Edit

Your polished launchpad for the next era of your business.

If you’ve been growing through referrals but know it’s time for your presence to match your level of expertise, this is it. The Debut Edit pairs a full brand identity with a five-page website that finally does the heavy lifting for you.

You’ll walk away with a clean, colorful, strategic setup that makes showing up online feel effortless.

Who it's for:

The entrepreneur who’s ready to move past word-of-mouth and show up with a professional presence that matches the quality of her work.

What it is:

A complete brand identity and streamlined 5-page website — everything you need to confidently launch without overcomplicating your setup.

What you get:

You’ll walk away with an identity that communicates credibility from the first glance, a polished site that makes showing up easier, and the foundational tools to attract and book clients with clarity.

The Expansion Edit

For the woman entering her next chapter — and ready for her brand to meet her there.

You’ve built something powerful, and now it’s time for your brand to stretch with you. The Expansion Edit is for women scaling into bigger opportunities — courses, speaking, collaborations — and wanting every piece of their presence to feel cohesive and high-end.

It’s everything in The Debut Edit, plus the systems, assets, and long-term structure that make your next phase easier.

Who it's for:

The woman moving into her next era of business — scaling beyond 1:1 services into courses, speaking, or bigger collaborations — who needs a brand system that fully supports her growth and visibility.

What it is:

An extended identity and website paired with the relaunch essentials that make every touchpoint, from inbox to Instagram, feel elevated and consistent.

What you get:

You’ll walk away with a cohesive presence across web, email, and social, a full brand system built to grow with you, and the confidence to pursue bigger opportunities with ease.

Kind Words

Don't just take it from me, see how my clients felt after working together.

My website that not only looks amazing but truly showcases my business in a way I couldn't achieve with standard templates. I am now drawing in more luxury clients like I hoped.

Darby

Since overhauling my brand and website, I am getting more quality inquiries who actually have the budget for me.

Madi

Katie’s ability to dive into industry trends and authentically express my voice has made all the difference in my brand, making the process of building it from scratch feel seamless and manageable.

Lori

Katie's redesign of my website not only reflects our significant growth but also captures my vision perfectly. I’ve received endless compliments thanks to her thoughtful design and strategic approach.

Gina

Working with Katie was a dream! She took my scattered ideas and created a cohesive, beautiful reality for my brand and website that perfectly matches my business.

Allison

Katie was attentive and so helpful in the creative process of branding and web design. I felt listened to and my voice showed up in the final product.

Lindsay

Add On services

Let's stay friends, okay?

Brand Strategy

If you need help knowing who your audience is and why they do what they do, a comprehensive brand strategy can help you clarify your messaging.

Social Media Templates

Turn into a Canva Pro with social media templates custom created for your brand. Spend less time searching for the perfect template and more time showing up on socials.

Web Copywriting

If you cringe at your website copy and wish you could hire a copywriter but don't want to go through the process of finding another service provider, I can help! I write your website copy for you during the design phase of your website and give feedback on design and copy at the same time.

On-Going Design Support

With over 10 years of agency experience, I've designed everything from flyers to merchandise and everything in between. I'd love nothing more than to stay business besties and keep designing beautiful things for your business.

Your brand should inspire you first—because when you feel confident, your audience will too.

Branding isn’t just about how others see you—it’s about how you feel when you show up. A brand that reflects your values, personality, and vision does more than make your business look good—it simplifies your decisions, energizes your marketing, and makes your goals feel within reach.

the process


01

Converse

The best solutions start with conversations. Our kick-off chat will get to the heart of what you do, who you want to attract, and how we can get your there. Afterwards I will work to establish your brand's foundation in which all visual design decisions will be made from.


02

Create

Once the brand foundation is approved, I spend time exploring visual identity directions. I narrow it down to a direction that will serve you best. I will share this in a formal presentation that shows the brand identity in full context. If you are a website client, content will cultivated during the brand exploration phase so that we can begin wireframing, designing and developing your website.


03

Celebrate

All final files are delivered along with a comprehensive brand guide to help you with brand execution moving forward. We launch your brand into the world and I cheer you on as you start to reap the benefits of a brand and website that feels like you.

FAQs

Let's dive into some of the questions you might have about my services and how we can work together.

How long will my project take?

This depends on the package you choose, your goals, and my availability. Timelines for all the ways we can work together can be found in the services guide.

The goal is never to rush but to focus on a process that balances efficiency with thoughtfulness. This ensures we create a brand and website that doesn’t just look good but works hard for your business—and gives you the clarity to confidently move forward.

How long is your waitlist?

My average waitlist for brand + web is about three months, so the earlier you reach out, the better. Once you’re on the schedule, you’ll get a prep worksheet to start gathering inspiration and organizing content before kickoff. The Creative Edit VIP Intensives usually have quicker availability.

I just need a logo. Can we work together?

A logo is one piece of a much bigger picture. Your brand story isn’t just told through your logo—it’s reflected in the fonts, colors, and visuals you choose and how it all comes together consistently.

I believe the best investment you can make is in holistic branding that tells the full story of your business. That’s why I don’t offer standalone logos but instead focus on creating a cohesive brand identity that supports your goals and simplifies decision-making.

What will I get out of investing in brand and website design?

My clients often see booked services coming in more consistently, the ability to raise their prices with confidence, and a brand presence that makes showing up in their marketing feel easier. A strategic brand is more than a logo or a polished website — it’s the foundation that makes decisions clearer and showing up as the face of your business feel natural.

Do you offer seo support?

Yes! Every website I design is built with foundational SEO best practices—mobile optimization, clean site structure, and thoughtful design that improves user experience.

For more advanced SEO, like deep keyword research or content strategy, I recommend working with a specialist. Pairing professional design with SEO expertise ensures your site not only looks incredible but works just as hard to attract and convert your audience.

For more information on Webflow's SEO practices read this article.

Do you offer payment plans

Yes — all larger projects include flexible 4- or 6-month payment options. I believe in making this investment manageable while still keeping your momentum moving forward.

How soon can we get started?

Start dates depend on my current availability and the package you choose. My typical lead time is 4-6 weeks. While you’re waiting, many clients use this time to update brand photography, gather client testimonials, or prep website content—so you’re ready to hit the ground running.

If you have a more urgent need, let me know. In some cases, I can accommodate earlier timelines if it’s the right fit.

What website platforms do you work on?

I design primarily on Webflow and Squarespace — two powerful, flexible platforms that give you design freedom and the ability to make updates without needing a developer. Together, we’ll choose the best fit for your goals.

Why should I book now?

Because your business is already working, but your presence should be working for you too. The sooner you’re on the calendar, the sooner you can step into opportunities that match the expertise you already have.

Why me, of all the brand designers in the world?

Because I get what it means to run a business in the thick of motherhood — and I pair that lived experience with over a decade of agency expertise. I know that when you build a brand around your actual life, it doesn’t dilute your credibility, it amplifies it. Color, personality, and presence give you the confidence to show up fully, and that confidence is what makes your expertise undeniable. That’s the work I do.

Still have questions?

I'm always up for to chat through your questions to see if we are the dream team.